First-Party audience — The term now every marketer talks about after the iOS’14 update. But how many of us actually know even anonymous visitors are our first-party data? And how many of us actually know how to utilize our first-party audience to ace our ad campaign performance?
In this latest episode of The eCommerce Fastlane Podcast hear from our CEO Vishnu Vankayala of CustomerLabs CDP, as he speaks about:
To learn more about how first-party audience strategies can help your business navigate difficult times, talk to our first-party data expert today.