With this explicit opt-in tracking pop-up, it is expected that most users will decline app tracking.
Facebook and Google have long realised that third-party cookie tracking is going to end sooner or later.
With this awareness, both companies are working toward alternate solutions in compliance with privacy regulations and have come up with solutions like Facebook Conversion API and Google Measurement Protocol.
Both Facebook Conversion API and Google Measurement Protocol help businesses send web events from their websites to Facebook and Google servers respectively.
Here are the steps to implement Google Measurement Protocol using CustomerLabs CDP.
Integrate your Website With Google Analytics through Google Measurement Protocol
Ad-blockers installed on computers potentially block browser-based user interaction tracking.
To mitigate this risk, a best practice is to start sending data through a server.