Discover the 5 data-backed moves that lifted ROAS for leading D2C brands.
Fix your leaking signals
A real customer story: an accessory brand fixed leaking signals by enabling server-side 1P signal tracking and scaling campaigns for high-value customers.
The result? 37% lift in ROAS at reduced CPP.
Focus on all categories and not just hero product
A leading brand scaled every category instead of relying on a single hero product and achieving 200% lift in ROAS and consistent performance across seasons.
Meta ruins your retargeting campaigns by deprecating the prospective buyers in 28days – Nail your retargeting campaigns
Leading retail brands activated audiences beyond 28 days, nailed their retargeting campaigns, and doubled their ROAS with incremental revenue month after month.
Stop Training Meta on $25 impulse buyers, when you need $250 premium customers
Most marketers obsess over creatives, but who you target matters more. By adding just 10% more high-value customers, brands boosted ROAS dramatically. Here’s the playbook
Stop Losing Money on the 98% website visitors Who Don’t Buy
98% of website visitors are non-buyers. Since ad platforms purge user data after 28 days, leading brands now rely on first-party signals to retain insights, convert 20% more visitors, and boost ROAS
