Ecommerce Business Use case:
Use case – 1:
Run an Abandoned Cart Recovery Campaign That Works for existing customers
By using CustomerLabs segmentation, you can segment customers from the specific category added_to_cart(added products to cart and not completed the purchase).
You can sync this particular segment with Facebook & Google using CustomerLabs CDP and can run campaigns by offering discounts to them.
1-2% of the customers tend to purchase products from those segments which increasing the overall customer LTV to 2-8%.
Use case – 2:
Personalized ad campaign for customers who have purchased a medium-sized shirt before 4 months
Using the CustomerLabs segmentation feature, segment your customers who have purchased medium-sized shirts before 4 months.
After segmenting the data, sync the particular segment with various ad platforms like Google and Facebook.
Now start running personalized ad campaigns (featuring medium-sized shirts) for those who purchase the same before 4 months and see results therein.
The personalized ad campaigns let customers make a purchase increasing the customers overall LTV for up to 8%.