You will start profiling both anonymous and known website visitors first-party data.
You will see 2 - 3X times improved custom audience match rate on ad platforms like FB, Google etc.
Activate your custom audience segments on Facebook and Google ads.
Now you can scale your MOFU & BOFU ad campaigns which add 20% to your overall revenue
Optimize your Advantage+ Shopping and PMax AI strategies by utilizing first-party audience data as integral signals. This targeted approach has led to ASC campaigns achieving a remarkable 4X increase in conversion rates when retargeting first-party audiences.
With higher custom audience match rates, you can reach more audience and reduce your CPP (cost per purchase) while you achieve higher ROAS (return on ad spend).
Hari
Solutions Expert
Karthick Prasanna
Solutions Expert
Vishnu Vankayala
Founder