You will start profiling both anonymous and known website visitors first-party data.
You will see 2 - 3X times improved custom audience match rate on ad platforms like FB, Google etc.
Activate your custom audience segments on Facebook and Google ads.
Now you can scale your MOFU & BOFU ad campaigns which add 20% to your overall revenue
Optimize your Advantage+ Shopping and PMax AI strategies by utilizing first-party audience data as integral signals. This targeted approach has led to ASC campaigns achieving a remarkable 4X increase in conversion rates when retargeting first-party audiences.
With higher custom audience match rates, you can reach more audience and reduce your CPP (cost per purchase) while you achieve higher ROAS (return on ad spend).