Smars increased new customer purchases, 212 of 247 conversions were net-new buyers.
Read full story First-Party Data Ops Platform
Go beyond tracking. Run first-party data ops in one place.
Bring website, CRM, backend, POS, and offline data into one operating layer.
Resolve identity, build audiences, and send better signals back to ad platforms, without stitching together separate tools for collection, enrichment, and activation.
Trusted by 500+ brands & agencies
- 1 1P Signal TrackingData AccuracyMost brands
- 2 Signal ActivationCross-platform Delivery
- 3 Signal MeasurementPerformance Visibility
- 4 Signal EngineeringAlgorithmic TrainingCustomerLabs
- 5 Audience EngineeringPrecision MarketingCustomerLabs
- 6 1PD AnalyticsDecision Intelligence
- 7 Predictive OptimizationAutonomous Growth
WHAT MARKETERS USE 1PD OPS FOR
The jobs marketers run on 1PD Ops
Connect data sources and workflows
Bring website, CRM, backend, webhook, POS, and offline data into one pipeline and shape it before activation.
Learn more →Improve signal delivery
Use server-side tracking, Conversions API, Enhanced Conversions, and first-party delivery to improve what reaches ad platforms.
Learn more →Resolve identity across touchpoints
Connect anonymous visits, leads, purchases, CRM data, and click IDs into a usable customer profile.
Learn more →Send CRM and offline outcomes back
Push MQLs, SQLs, closed-won stages, POS purchases, and offline conversions into ad platforms.
Learn more →Build first-party audiences
Create segments from behavior, lifecycle stage, order value, product intent, and business context.
Learn more →Sync audiences in real time
Keep retargeting, suppression, and value-based audiences current across Meta, Google, LinkedIn, and TikTok.
Learn more →Set first-party domain cookies
Server-side cookies from your own domain. Identity persists beyond ITP 7-day limits.
Learn more →Train platforms on business signals
Create signals like new-customer purchase, qualified lead, and high-value order instead of relying on generic events.
Learn more →Run privacy-safe activation
Hash, scrub, mask, and control sensitive data before delivery, including restricted-category workflows.
Learn more →Monitor delivery and debug faster
Inspect events, workflows, and destination logs so teams know what is flowing and what is failing.
Learn more →HOW IT WORKS
One system for collection, identity, and activation.
CustomerLabs connects the moving parts so marketers can go beyond tracking and run first-party data ops from one place.
INTEGRATIONS
Connects to the tools your team already uses
30+ sources for data collection. 25+ destinations for activation. No engineering required.
Sources — Data In
HubSpot 
Salesforce 
Pipedrive 
Segment 
Webhooks 
Intercom 
Zapier 
Kickbox 
Zoho CRM 
Taboola 
Google dv 360 Shopify · WooCommerce · BigCommerce · Calendly · Typeform · Freshsales + 20 more
Destinations — Activate
Meta 
Google 
TikTok 
LinkedIn 
Klaviyo 
BigQuery 
Freshsale 
Bigcommerce 
Drift 
Gohighlevel 
Jotform 
Whatsapp GA4 · Mixpanel · Zapier · Customer.io · Drip · Intercom + 15 more
RESULTS
Real outcomes from real teams
From new-customer acquisition to lead quality to privacy-safe recovery — across geos, verticals, and setups.
Fateh increased Lead to Opportunity Ratio by sending CRM data to ad platforms.
Read full storyDundas Life slashes TOFU lead costs using first-party audience data.
Read full storyGood Body Clinic overcame Meta's health & wellness restrictions and reduced CPM.
Read full storyFAQ
Frequently asked questions
What is first-party data ops?
The operating layer that connects tracking, identity, CRM and offline data, audience logic, and activation in one place.
How is this different from Shopify's built-in CAPI?
Shopify CAPI solves event delivery. CustomerLabs adds identity resolution, CRM and offline feedback, audience sync, privacy controls, and custom signal design.
What is Signal Engineering?
It is how teams decide which business outcomes should train ad platforms, such as new-customer purchase, qualified lead, or high-value order.
Can I send CRM and offline data back to ad platforms?
Yes. CustomerLabs can bring CRM stages, backend events, POS purchases, and offline outcomes into the same system and sync them downstream.
Do I need developers to set this up?
No. Source connections, workflows, audience rules, and destination setup are designed to be run without a data team.
Is CustomerLabs compliant for health and restricted categories?
Yes. Hashing, URL scrubbing, event renaming, and consent-aware delivery help teams activate data more safely, including restricted categories.
What is first-party data ops?
The operating layer that connects tracking, identity, CRM and offline data, audience logic, and activation in one place.
How is this different from Shopify's built-in CAPI?
Shopify CAPI solves event delivery. CustomerLabs adds identity resolution, CRM and offline feedback, audience sync, privacy controls, and custom signal design.
What is Signal Engineering?
It is how teams decide which business outcomes should train ad platforms, such as new-customer purchase, qualified lead, or high-value order.
Can I send CRM and offline data back to ad platforms?
Yes. CustomerLabs can bring CRM stages, backend events, POS purchases, and offline outcomes into the same system and sync them downstream.
Do I need developers to set this up?
No. Source connections, workflows, audience rules, and destination setup are designed to be run without a data team.
Is CustomerLabs compliant for health and restricted categories?
Yes. Hashing, URL scrubbing, event renaming, and consent-aware delivery help teams activate data more safely, including restricted categories.
READY TO MOVE?
See how 1PD Ops works for your team.
Book a walkthrough. We'll show you Signal Engineering, identity resolution, audience activation, CRM sync, and server-side tracking — all configured for your specific business.