Changelog

Setting up a first-party tracking domain used to need our support team. Now you can do it yourself:

• Connect with Cloudflare : One-click OAuth against your Cloudflare account — no API tokens to copy around.
• Sub-domain DNS checks : We verify each sub-domain's DNS live and tell you whether it's proxied through Cloudflare or not.
• Provisioning stepper : A guided flow walks you through provisioning, verification, and worker deployment.
• Reconnect + edit anytime : Rotate credentials, add sub-domains, edit or delete them without opening a ticket.

We deepened what CustomerLabs pulls from Shopify so your audiences and reports carry more signal:

• Inventory items : Product-level inventory now enriches purchase events, so you can segment on what people actually bought and what was in stock.
• net_revenue : Revenue after refunds, discounts, and returns — send it to Meta, Google, and other ad platforms so their bidding optimises against real revenue instead of pre-refund values.
• gross_profit : Profit per order, calculated from the unit cost on each product — build margin-based audiences, exclude low-margin buyers, or optimise ROAS on profit instead of revenue.
• POS purchase orders : Offline purchase orders from Shopify POS are enriched alongside online events for unified reporting.

Connect your Snapchat Ads account with a single OAuth flow. CustomerLabs will auto-onboard your lead forms, verify each incoming lead with HMAC, and route them through your workflows like any other source.

CustomerLabs now surfaces WhatsApp authentication and lead activity in the UI. Connect once and use WhatsApp signals in the same audiences, workflows, and destinations you already use.

We've redesigned and rebuilt customerlabs.com from the ground up. What's new for you:

• A cleaner look and feel : Refreshed design, sharper typography, and a calmer reading experience on every page.
• Pages load noticeably faster : Blogs, case studies, and integration pages all open quicker, so you spend less time waiting and more time reading.
• Easier to find what you need : Signal Engineering, industry pages (ecommerce, lead-gen, SaaS, and more), and our 50+ integration pages are now one or two clicks away.
• Better on mobile : Every page is built mobile-first, so reading on the go feels just as good as on a desktop.
• Clearer stories : We've reworked the home page, industry pages, and Signal Engineering pages so it's easier to understand what CustomerLabs does and how it solves the problems marketers run into every day.
• Fresh content surfaces : Our blog, playbooks, and case studies are easier to browse, search, and filter.

If you've bookmarked any of our older pages, don't worry — they'll automatically take you to the right place on the new site.

Google Ads has moved audience uploads to its new Data Manager API. CustomerLabs now supports it end-to-end:

• Audience creation : Push new audiences to Google Ads directly from CustomerLabs.
• Audience updates : Keep membership fresh with incremental updates instead of full re-uploads.
• Status + retries : See the delivery status of every batch and automatic retry on transient failures.
• Event-name mapping fixes : Corrected event-name resolution so Data Manager events line up with your Google Ads conversions.

If you were using the legacy Google Ads audience push, contact support to plan a smooth migration to Data Manager.

You can now send server-side conversions from CustomerLabs to OpenAI Ads. Set it up from the Destinations catalog and map your events like any other integration.

For our India-based customers, CustomerLabs now supports billing in Indian Rupees. What ships with this release:

• INR pricing : The Plan & Usage screen and pricing page now show plans priced in INR.
• Growth plan for legacy customers : Existing USD customers can move to an INR growth plan without losing history.
• Accurate overage on INR accounts : Overage calculation is corrected for INR — no more mismatched charges on the invoice.
• Chargebee sync : Payment sources sync end-to-end with Chargebee so invoices, receipts, and payment methods stay consistent.

If you want to migrate from USD to INR, reach out to your account manager.

If you run more than one Facebook Ads account, multiple Shopify stores, or several lead-form providers under the same brand, you can now connect all of them to a single CustomerLabs instance. Each account stays isolated in its own workflow.

CustomerLabs now supports Taboola as a Destination Integration.

CustomerLabs now offers a toggle within its Meta Integration settings, giving users the option to restrict the sharing of health and wellness data.

This latest feature displays the profile unification percentages by classifying the profiles based on unification status and further displays the list of Unified/Un-unified profiles.

You can now connect CustomerLabs to your Snapchat account.

Our latest feature now enables you to have a tabular view of the various parameters (including Event, Product, UTM, External IDs, etc.) obtained via a particular event.

The new "Taxonomy" feature provides a concise account-level summary of the event, user and product attributes.

CustomerLabs has a recent update that accommodates multiple instances of destination platforms. This enhancement enables the integration of multiple accounts from a single platform, such as multiple Facebook ad accounts, into a single CustomerLabs instance.

We have upgraded the Pixel Script for Shopify. This upgrade will directly transmit Shopify customer events to CustomerLabs and retrieve the cart token from Shopify to accurately merge purchase data with our existing dataset.

We have enhanced our Events Manager. This offers real-time, end-to-end tracking of the entire data flow — from how data is ingested via source, processed in the system and delivered to the destinations.

This filter collects from-and-to days relative to the current day, enabling you to select a varied audience (Dynamic Days Between).

The Monitoring section now offers a centralized repository for all logs of data sources, workflows, and destinations. This comprehensive view facilitates a thorough analysis of the entire data flow process.

Our recent update handles the deep-caching mechanisms of WP Engine which prevent the direct setting up of server-side cookies.

By including userID into server-side cookies, our latest update has extended the cookie's lifespan.

Our recent implementation of processing consent parameters in Shopify's sandbox environment ensures adherence to GDPR guidelines.

• BigQuery : We have optimised data storage and processing by migrating the datasets to BigQuery.
• HomePage : Take a look at our newly designed Home Page.

The new Limechat endpoint was optimised and implemented.

CustomerLabs has added a new section "Onboarding Documents" in Help. This serves as a log to record all customizations made to an account, ensuring transparency for all stakeholders.

As part of data standardisation efforts, source/website data with null, empty or undefined values will no longer be stored.

• Meta : Meta's recent policy has dismissed custom parameters. CustomerLabs has released an update abiding by Meta's policy.
• Google Analytics : GA4 now includes user ID in User data. CustomerLabs has updated the same, creating more unified user profiles.

Interface fixes were resolved within the Home, Destinations, Events Manager, and Audiences menus.

CustomerLabs has implemented a callback function, which allows you to define functions and other implementations that can be invoked upon successful instantiation of the CustomerLabs instance.

The Webhook URL for custom-branding accounts has been updated in the Sources.

• LinkedIn CAPI : This Conversions API enables the transfer of online and offline conversions to LinkedIn Campaign Manager via client-side and server-side events.
• Measurement Protocol in Google Analytics : CustomerLabs now captures session_id from client-side events and stitches it into server-side events. This improves attribution and campaign conversion.

• Node version : Ensured a Node.js version compatibility refresh for sources and server-side destinations.
• Shopify Event Tracking Script : The Event Tracking script for the Shopify implementation has been optimized through dynamic code implementation.

• Source Filter : Incoming data from a source can now be filtered using a "custom query field" to filter data from deeply nested fields.
• Clone Workflow : This new feature saves time creating workflows by automatically cloning existing source workflows.

• Consent for Destination Integration : User consent settings for Destination Integrations, ensuring adherence to GDPR and other privacy regulations.
• Cookie Cleanup : Optimized client-side storage by conducting a cookie cleanup, minimizing the impact of tracking cookies.
• Audience Filter : Restricts the audience to those who interacted yesterday (Dynamic Yesterday).
• Source Filter : New filter in the Build workflow setup ensures that incoming number data has valid conditional values.

• 1P Domain Tracking : Comprehensive domain ownership tracking across all e-commerce platforms, including Shopify and non-Shopify. Included in all subscription plans, for both Agency and Growth accounts.
• Monitoring : Enhanced Destination Logs usability by enabling sorting based on "Triggered at" and "Processed at" timestamps.

• Defect resolutions : Functionality update in Google Ads and Google Analytics to ensure the "Save Changes" button is enabled only when modifications are made to the Destination configuration settings.
• IPv4 and IPv6 : IP address and user agent information are crucial for achieving EMQ. Following our support for IPv4, we've now extended the functionality to IPv6.

• 1P Domain Tracking : The introduction of 1P Domain Tracking has empowered businesses to efficiently include domains and subdomains to counter adblockers on websites, ensuring retention of server-side cookie data.
• Facebook Audience Sync : Users can now modify the custom audience name with an autogenerated Segment ID, a custom name, or retain the audience name to enhance audience identification in Facebook Audience Sync. An "Exclude Audience" checkbox also lets you tailor a particular audience, increasing the efficiency of custom audiences sent to Facebook.
• Event Initialisation : Event tracking is now triggered directly upon execution of the tracking-code JavaScript file, removing the delay for initialization.

A snapshot of capabilities shipped prior to March 25, 2024.

• Audience Dashboard : Save audiences as drafts and activate them later from Archive Audiences. The page now shows active destinations, audience size, and other insights.
• Integrations : Meta CRM Pixel, Jotform, KickBox, Maropost, and LimeChat are now supported.
• Meta's Limited Data Use : CustomerLabs now facilitates Meta's Limited Data Use, complying with various US state privacy regulations.
• Google Consent Mode : Enables Google Consent Mode for UK and EEA users, balancing ads and privacy.
• Advantage+ Shopping Campaigns : Audiences can be synchronized directly with Facebook via a toggle, enabling their use in Advantage+ Shopping campaigns.
• Accounts Console : A central console for managing accounts and users. Acts as an Agency Management System for Agency-plan subscribers and an Account Management System for others.
• Custom Branding for Agency Accounts : Branding customization tailored for agency accounts.
• Destination Logs : A thorough view of event data logs, including status and processing details across integrated destinations.