Case Studies

How Meydan Got Meta & Google to Chase Closed Leads, Not Just Form Fills

See how Meydan connected Zoho CRM stages with CustomerLabs to send qualified lead signals to Meta and optimize campaigns for closed leads, not form fills.

How Barton Nutrition Cut New Customer Acquisition Cost by 19% Using First-Party Conversion Signals

How Barton Nutrition used a custom new-customer-purchase signal in CustomerLabs to retrain Google Ads — cutting nCAC by 19%, lifting ROAS 25%, and improving new...

How Gifting Studio, Leading D2C Ecommerce Brand Reduced RTO by 30%

D2C brand Gifting Studio reduced RTO by 30% by using Signal Engineering and First-Party Data Ops to fix their ad-platform targeting on Meta and Google.

How Good Body Clinic Overcame Meta's Health & Wellness Restrictions and Revived Their Ad Performance

Case study of Good Body Clinic on how they overcame Meta health & wellness restrictions and increased their EMQ score and ad performance

How Dental Clinic Rebuilt Its Online + Offline Tracking After Meta Restrictions (and Fixed Signal Loss)

Meta Restricted Their Events: This Personal Wellness & Lifestyle Brand Still Hit a Stable 2.9 ROAS

Discover how personal wellness & lifestyle brands navigate Meta's event restrictions in advertising and drive ROAS effectively.

Leading Jewelry Brand Smars Scaled Campaigns with 86% New Customer Purchase (nCAC)

This case study is the brand Smars, a leading brand, increased their new customer purchase (nCAC) after ditching shopify default capi.

Fateh Increased Lead to Opportunity Ratio by 20% Using 1PD Ops

How Fateh redefined lead generation using First-Party Data Ops enhancing tracking, campaign optimization, and lead quality on Meta Ads.

Personal Wellness Brand Overcomes Meta's Data Restrictions With 9.3 EMQ Score

This case study walks you through how this leading personal wellness brand overcame meta's sensitive data restrictions (HIPAA) within a toggle

Control Multiple Products Cost Per Purchase using First-Party Data Ops

The real-story to reduce the CPP for individual products easily without any limitations for a healthcare brand in Shopify or other platforms.

MNMLST, a High-Value Product Brand, Ditched Shopify CAPI to Sustain ROAS Through Market Highs and Lows

High value brand sustaining their ROAS and selling premium value products by targeting conversion event ditching shopify CAPI was lit using 1PD Ops

From Insta Fame to D2C Success: How Mirali Scaled 3.7X with 1PD Signals and Meta Optimization

D2C brand scaled 3.7X by moving away from Shopify CAPI and adopting to first-party data ops for optimization, targeting and measuring.

W’s Beyond attribution - Incremental Revenue with First-Party Data Ops

Discover how First-Party Data Ops drives incremental revenue, high ROAS, and prepares W for a in the world of limitations.

Improve retargeting performance and reduce CPL using First-Party Data OPs

By using CAPI and smart audience segmentation, we saw CPL reduce by 67% for the retargeting campaigns and 60% decrease in TOFU campaign CPL.

Control CPP  and Lift the ROAS 37% by retaining cookies by 1PD and adopting First-Party Data Ops

A real story of CookD increased their ROAS by optimizing the campaign for High AOV Purchase event easily without relying on Shopify.