Match Offline Conversions To Ad Clicks
CRM stages carry the original click ID. Full conversion path visible.
See Conversions API
IDENTITY RESOLUTION
One profile per person — across store visits, form fills, CRM records, and ad clicks.
A returning buyer, a form fill, a CRM record, an ad click — same person. Your ad platform sees five strangers.
Browser IDs, click IDs (fbclid, gclid), hashed emails, CRM IDs, and phone numbers merged into one profile. Every event carries the full identity.
WITHOUT THIS
Sending hashed email isn't identity resolution.
You hash an email and send it via CAPI. The site visit, the ad click, the form fill, and the purchase are still four disconnected records.
01
Attribution breaks between click and conversion
The ad click and the purchase live on different records. Attribution can't connect them.
02
EMQ stays low despite CAPI
Meta can't match events when identity context is thin. EMQ 3-4 means half your signals are wasted.
03
Audiences are built on fragments
Retargeting and suppression use incomplete profiles. 25% match rate instead of 80%.
Why CustomerLabs wins here
CustomerLabs keeps click IDs, hashed identifiers, and downstream conversions attached to one profile instead of leaving identity split across pixels, forms, and CRM records.
HOW IT CONNECTS
Every click, form, and CRM record → one profile
1PD Ops tracks ALL purchases (online & offline) across systems and builds custom events for analysis. It even generates attribution reports for offline purchases, helping optimize marketing spend. 1PD Ops have zero limitations in tracking or customizations. Life made easy!
HOW IT WORKS
Capture IDs once. Every future event finds the same person.
Identifiers from web, CRM, and offline systems. Incoming events match against known profiles automatically.
Collect IDs
Browser IDs, click IDs, email, phone, CRM IDs — all captured and stored on first interaction.
Match
Every new event checks against stored identifiers. Known user? Attach to their profile.
Stitch
Merge fragments into one profile. Anonymous visit + form fill + CRM record = one person.
Activate
Every destination, audience, and conversion event inherits the full identity context.
PROFILE CONTINUITY
Click IDs, CRM IDs, and browser sessions on one profile
Every touchpoint lands on the same profile. Nothing lost between sessions.
Persist click IDs
Store fbclid, gclid, and ttclid on the profile. Conversion arrives days later — click ID still attached.
Bridge web, store, and CRM
Browse → cart → purchase. Form fill → CRM → qualified. All stages land on one profile.
One identity state everywhere
Meta, Google, LinkedIn, and your audiences see the same resolved profile.
MATCH QUALITY
EMQ improves because the profile is complete
More identifiers per event means higher match confidence.
Send all available identifiers
Every event carries email, phone, fbp, fbc, external ID. Meta matches with higher confidence.
Audience match rates jump
W for Woman: 80% match rate with first-party profiles vs. 25% with pixel-only.
Offline conversions find the right click
CRM stages map back to the original ad click. The click ID is still on the profile.
WHAT THIS UNLOCKS
With resolved identity, you can:
Unified profiles power every downstream capability.
Get EMQ From 3 To 7+
Dundas Life did it. Stronger identity means Meta matches more events.
See offline conversions
Save 15-30% Of Retargeting Spend On Suppression
Exclude recent buyers, disqualified leads, and existing customers.
RESULTS
Results from teams that fixed identity fragmentation
Real brands. Real metrics.
Insurance brand improved Meta Event Match Quality from 3 to 7 — retargeting CPL dropped 67% once unified profiles fed the platform.
Read full storyFashion brand achieved 80% audience match rate with unified profiles — versus 25% with pixel-only audiences.
Read full storyCustomerLabs 1PD Ops Platform made our onboarding effortless with complete setup support and regular Google Meet sessions. The platform helps us track customers, gain audience insights, and build precise segments based on actions like add-to-cart, purchases, and page views. These segments seamlessly sync with Meta, TikTok, and Klaviyo - making targeting and integrations incredibly smooth for our Shopify store.
FAQ
Common questions about identity resolution
Direct answers first.
What is identity resolution?
Stitching browser IDs, click IDs, emails, ecommerce customer IDs, CRM records, and purchases into one user profile. One person, one profile, across every touchpoint.
How does this improve EMQ?
CustomerLabs sends all available identifiers on every event — not just hashed email. More identifiers means higher match confidence.
Do I need this if I already use Meta CAPI?
Yes. CAPI sends events. Identity resolution ensures those events carry enough context for Meta to recognize the user. Without it, EMQ stays at 3-4.
Can this help with offline conversions?
Yes. When CRM stages live on the same profile as the original ad click, offline conversions match back accurately.
How long until I see EMQ improvement?
Most teams see EMQ improvement within 1-2 weeks. Dundas Life went from 3 to 7.
What is identity resolution?
Stitching browser IDs, click IDs, emails, ecommerce customer IDs, CRM records, and purchases into one user profile. One person, one profile, across every touchpoint.
How does this improve EMQ?
CustomerLabs sends all available identifiers on every event — not just hashed email. More identifiers means higher match confidence.
Do I need this if I already use Meta CAPI?
Yes. CAPI sends events. Identity resolution ensures those events carry enough context for Meta to recognize the user. Without it, EMQ stays at 3-4.
Can this help with offline conversions?
Yes. When CRM stages live on the same profile as the original ad click, offline conversions match back accurately.
How long until I see EMQ improvement?
Most teams see EMQ improvement within 1-2 weeks. Dundas Life went from 3 to 7.
READY TO DEPLOY
One person. One profile. Every event carries the full identity.
Stop sending thin identity to your ad platforms. Book a demo.