37% increase in ROAS by training the algorithm. Retaining the cookies and training algorithm using 1PD Ops
Read full storyFREE LIVE WEBINAR · 40 MIN
Scale new customers at a controlled nCAC with 1P signal strategy.
You can't on Shopify's default CAPI, and it's not your fault. It sends Meta and Google the same flat signal for every order, so the algorithm can't optimize for new customers, nCAC, or value even when you ask it to.
Show me how on the webinarSee it for yourself
Tell us your goal.
Let's see how we solve it.
Same goal, two very different answers. Watch what Shopify does, then watch what signal engineering does.
New customer acquisition
Repeat purchase
Recurring purchase
High AOV purchase
Low AOV purchase
Women purchase
Men purchase
Prepaid orders
Your goal
On Shopify
Meta conversion event
Same event, every goal No customization No flexibility
With signal engineering
Shopify hands you the default. Signal engineering builds the strategy.
The choice every media buyer faces
Are you going to take what Meta and Shopify gives you or Signal Engineer what you want?
Flip the switch. This is the whole game in one toggle.
What you'll learn
Pick your business goal.
Let signal engineering scale it.
First-party data Ops lets you send the exact signal each goal needs, to Meta, Google, TikTok and every ad platform, not just one. Here is what we will cover, and what it unlocks.
The agenda
In this session, we will cover
01 Measure true nCAC The real spend to reach new customers, across Meta & Google.
02 New customer acquisition Train every platform to find new buyers, not your existing ones.
03 Optimize for high-value customers Send per-order value so platforms chase high-ticket buyers.
04 Train campaigns for a category or product Send the right signal to scale one category across 1,000+ SKUs.
05 Build attribution reports First-click PDP to conversion, by value, across platforms.
06 Profit & margin optimization Feed gross profit as the conversion value, not just revenue.
See it in action
Build the attribution reports media buyers actually need
Not vanity dashboards. The exact reports you'll learn to build, first click to conversion, by value, new vs repeat, geo and source, across every platform.
New visitor capture trend
See first-time vs total visitors over time, then break it down by paid and organic source, and further by any UTM. First click or last click, your call.
Click to see it full screen
Geo performance report
Revenue contribution by region, broken down by first click or last click source. Spot which states drive GMV, new purchasers, and repeat buyers.
Click to see it full screen
Last click attribution report
Conversions aggregated by UTM source with count, value, and AOV. Switch between last click and first click to see what each source really earned.
Click to see it full screen
Proof, not theory
Brands that ditched Shopify CAPI and
adopted signal engineering
Hover (or wait) and each brand flips to the result they unlocked once their signal could carry real value.
+40%Attribution
+62%New Customers
+2.8xROAS
+55%Audience Reach
+62%Revenue
+3.8xROAS
+3.2xCustomer LTV
9.3EMQ Recovered
Cards below show documented 1PD Ops platform outcomes, not per-brand figures.
9.3EMQ on Meta
+24%Match Rate
75%+Event Coverage
+30%Conversions Captured
+22%ROAS
-18%CPA
+20%Value Signal Lift
Client Results
Proof that signal engineering drives growth across
every business model
Real results from brands using the same signal infrastructure you can deploy for your clients.
Scaled 86% new customer. 14% lower CPP within 7-14 days after optimizing toward new-customer signals
Read full storyIncremental revenue by re-activating Audience reactivation beyond 180 days
Read full storyIncrease in revenue by 117%. Sustainable ROAS irrespective of trends and festive seasons
Read full storyRESTORE YOUR SIGNALS IN 24 HOURS