98% of website visitors are anonymous. Retargeting those who have already interacted with your products will increase conversions by at least 3X times.
Revenue Metrics
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Have you ever thought about how, at least 2-5% conversions from those 98% of website visitors would look on your revenue metrics?
Data privacy updates
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It's difficult to retarget now due to data privacy updates like iOS14+ updates & Android data privacy update, and the blocking of third-party cookies by major browsers.
Retargeting post iOS'14
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To re-target the unknown users post iOS14 and other data privacy updates, you can use First-party data!