What should you do in 2023?
Third party cookies blocked. Browsers like Safari & Firefox banned third-party cookies
iOS14 update has blocked all Pixels from collecting the user data
Google Chrome to phase out the Third-party cookies from 2024
First party data is the future. Start collecting your First party data
Only when you collect your first-party data, you can understand your user behaviour better and come up with better strategies
Want to know how to improve custom audience match rate and lead to an increase in your ROAS? Read our comprehensive blog on it.