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Episode 3: The CDP Growth Show – A Deep dive into customer data unification

Founded in 2011, Help Scout provides an email-based customer support platform, knowledge base tool, and an embeddable search/contact widget for customer service professionals. 

In this episode, Adam Goyette VP of Marketing at Help Scout talks about,

  1. Top 3 demand generation tactics
  2. How B2B companies use intent data to boost marketing ROI
  3. The role of a unified martech stack & much more!

Do drop a comment below if you enjoyed the session or have any particular questions for our guest. To learn more about how a CDP can help your marketing team navigate difficult times, talk to our expert today

CDP resources for SaaS marketers
Why is first-party data a go-to strategy in 2022 for E-commerce marketers?
How behavioral retargeting campaigns improve e-commerce store conversions
How Fateh improved its lead quality using Facebook Lead ads

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