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Episode 3: The CDP Growth Show – A Deep dive into customer data unification

Founded in 2011, Help Scout provides an email-based customer support platform, knowledge base tool, and an embeddable search/contact widget for customer service professionals. 

In this episode, Adam Goyette VP of Marketing at Help Scout talks about,

  1. Top 3 demand generation tactics
  2. How B2B companies use intent data to boost marketing ROI
  3. The role of a unified martech stack & much more!

Do drop a comment below if you enjoyed the session or have any particular questions for our guest. To learn more about how a CDP can help your marketing team navigate difficult times, talk to our expert today

CDP resources for SaaS marketers
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Measure Conversions (Website & CRM) & Improve Attribution with LinkedIn CAPI & 1P Domain Tracking
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Advantages of LinkedIn Conversions API
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Guide to eCommerce conversion tracking to scale your marketing

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