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Episode 3: The CDP Growth Show – A Deep dive into customer data unification

Founded in 2011, Help Scout provides an email-based customer support platform, knowledge base tool, and an embeddable search/contact widget for customer service professionals. 

In this episode, Adam Goyette VP of Marketing at Help Scout talks about,

  1. Top 3 demand generation tactics
  2. How B2B companies use intent data to boost marketing ROI
  3. The role of a unified martech stack & much more!

Do drop a comment below if you enjoyed the session or have any particular questions for our guest. To learn more about how a CDP can help your marketing team navigate difficult times, talk to our expert today

CDP resources for SaaS marketers
Smart Audience Segmentation for eCommerce Businesses in 2023
CRM vs DMP vs CDP: Differences, similarities, How & What To Choose
Google Retargeting with First-party Data: eCommerce Success

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