How to navigate the iOS’14 restrictions and achieve optimal ad growth with first-party data
Tue, 28 , March 2023 |
11:30 AM EST
Founder & CEO CustomerLabs FIrst-Party Audience
Sariga V Gangadharan
The real-talk covers
The panel discussion will cover
1. Client side tracking vs server-sidetracking - Why is it important now?
2. Why you should set up conversion events?
3. Why Google and Facebook needs your first-party data to stop audience signal loss?
4. How does first-party data improve the Event Match
Quality to “Great” or 8/10 when FB offers poor/ ok
which is 4/10?
5. First-Party Data Best Practices for Running Successful Retargeting Campaigns on Google & Facebook
In this community, you can connect with fellow marketers and share insights on how effectively you can use a first-party data-driven approach to your digital advertising and many other areas of marketing.
Unlike other communities here we speak about real-life marketers' issues and not the generic textbook concepts.
To succeed in the Holiday season sales, and X-mas ad campaigns, or in your marketing game itself, the huge tech giant Google itself urges marketers to use their own first-party data rather than adhering to conventional advertising guidelines and recommendations.
Make the most out of your first-party data
Try the fully loaded CustomerLabs CDP for 14-days. See it, to believe it.