What ‘really’ matters in Google & Facebook Ads

 ~ Mark Twain

“It's not the size of the dog in the fight, it's the size of the fight in the dog.”

With Google & Facebook pushing you to provide
 first-party data,
 it is no more a game of more data

Google Retargeting with 1P Data

All that matters is
 'WHAT DATA' you are providing to the ad platform algorithms

The better quality data you provide with less loss in audience signals, the better the
ad campaign performance is!

So, what ‘really’ matters to the ad platforms is the quality of
First-party data
you provide to the ad platforms

Collect Rich 1P Data Now