~ Mark Twain
With Google & Facebook pushing you to provide
first-party data,
it is no more a game of more data
All that matters is
'WHAT DATA' you are providing to the ad platform algorithms
The better quality data you provide with less loss in audience signals, the better the
ad campaign performance is!
So, what ‘really’ matters to the ad platforms is the quality of
First-party data
you provide to the ad platforms