Dear e-commerce marketer, Why do 7/10
shoppers abandon
their carts?
By study, the reasons are many > Confusing checkout page
> Too much of shipping cost
> Payment security protocols
> No money
> No discounts etc
Where do these shoppers get stuck after abandoning the cart?They are just inactive and stuck in the mid and the bottom of the funnel.
Can marketers re-activate & convert them into purchasers?Marketers can segment these users based on the various cart abandonment reasons and can retarget them
But why aren't marketers retargeting the cart abandoners?After the iOS’14+ update, and other privacy updates- Facebook and other advertising platforms have limited access to iOS user behaviours.
What does the future hold for marketers? The future is to start collecting and owning the customer behavior data. As Marketers now cannot rely on third-party data for tracking user behavior data
Types of segments to activate the cart abandoners: > Cart abandoned during
payment in the last 7 days
> Cart abandoned during
account creation
To know how to reactivate the cart abandoners stuck in mid and bottom funnel,To know how to reactivate the cart abandoners stuck in mid and bottom funnel,