Why re-activating the mid-funnel is important especially after the iOS’14+ update?

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On average, it takes 8-10 touchpoints for a visitor to decide on making the first purchase.

But all these touchpoints don’t have to rely on paid retargeting channels, as the ROI is uncertain.

The iOS’14 update has limited the tracking abilities of ad platforms making retargeting campaigns unreliable.

It is not advisable to increase the ad budget for the top of the funnel as CPMs are way higher.

Therefore, re-activating the mid-funnel audience is important as they have the intent to make a purchase.

Create an omnichannel experience using ad platforms, email, messenger because relevancy and personalization help your audience make the purchase decision.

To be relevant and personalized to your customer - Start collecting the first-party data now.

To know how to reactivate mid-funnel audience (first-party data)