Dear eCommerce Marketer, Why do Google Techniques fail to reduce CAC post iOS'14 updates
To Reduce Customer Acquisition Cost, Google recommends you to Increase retargeting ad campaigns, Increase LTV & use strong ad copies and attractive ad creatives
But retargeting campaigns are not performing… After the iOS’14 update, ad platforms like Facebook and Google access to iOS’14 behavioral data is severely limited.
And Therefore, Facebook custom audience match rate sucks
Only specific products are suitable for the LTV strategy. And even for them retargeting sucks!
Example of a Washing Machine
Washing machines are like a one-time investment.
It doesn't matter whatever the LTV strategy is, it won't work effectively for these business types.
To reduce Customer Acquisition Cost, start collecting First-party data
Want to know more on how to improve your customer match rate?