First-party data is going to be the future of data-driven marketing strategy. It is high-time that you realise this and move forward into the cookieless world with full preparedness!
First-party data is of two types
1. Known Website Users
2. Anonymous Website visitors
Collect Anonymous Website Visitor Data
With First-party data you get:
1. Reduced CAC
2. High-performing personalized Ads
3. High ROAS
4. Higher Revenue