What is the Future of Data-driven Marketing?

First-party Data

First-party data is going to be the future of data-driven marketing strategy. It is high-time that you realise this and move forward into the cookieless world with full preparedness!

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Types of 1P Data

First-party data is of two types
1. Known Website Users
2. Anonymous Website visitors

Collect Anonymous Website Visitor Data

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Why to use?

With First-party data you get:

1. Reduced CAC
2. High-performing personalized Ads
3. High ROAS
4. Higher Revenue

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