Which is the future?

First-Party data
or
Facebook Pixel data

Personalisation:

The Facebook report states that 80% of respondents preferred personalisation.

At present Facebook pixel data - custom audience match rate has fallen below 25%.

After the iOS’14+ update, Facebook pixel ability to track iOS users was severely limited, reducing custom audience match rate drastically.

When using the First-Party Data, to build a custom audience and run personalise ads, the audience match rate goes beyond 80%.

Facebook Pixel data vs First Party data

Want to know how First-Party data improved the match rate beyond 80%

Check out the link below to learn more