Digital Personal Data Protection Act: Impact on Marketers in India

The Digital Personal Data Protection Act is a new law in India that aims to protect the personal data of Indian citizens.

The law will require companies to obtain explicit consent from individuals before collecting and using their personal data.

Marketers will need to be more transparent about how they collect and use personal data, and will need to provide individuals with the option to opt-out of data collection.

Companies that fail to comply with the law could face significant fines and legal action.

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