First-Party Data vs Facebook Pixel Data

The talk covers

Client side tracking vs server-sidetracking - Why is it important now?
Why you should set up conversion events?
Why Google and Facebook needs your first-party data to stop audience signal loss?
How does first-party data improve the Event Match Quality to “Great” or 8/10 when FB offers poor/ ok which is 4/10?

Book a 1-on-1 session with the speaker to explore First-Party strategy in detail