Why does personalization matter?
Personalization helps convert more, and FB’s recent survey shows 85-90% of the respondents find personalization valuable when making purchases.
And we all agree email marketing is the best way to send personalized messages to engage customers.
For example, an e-commerce marketer wants to engage the audience based on sizes, based on spending potential, purchase history… Personalization is not only about showing the right products to the right audience but also engaging the right audience at the right time.
Replicating Email Marketing personalization in FB and (Google Ads – Experiment is going on) …
Like email, when you want to engage and run an ad campaign for the users waiting for XL t-shirt restock or a campaign with an exclusive offer on their wish lists or a campaign to push the users from added to the cart to purchase the product.
But, the Facebook custom audience match rate sucks,
At CustomerLabs, we wanted to engage our blog visitors who had been visiting our site since last November, we had around 16K+ users.
We created a custom audience segment of the URL blog visitors on Facebook audience manager with a 180-days retention policy. Facebook could match only 4700 users which is a 25% match rate and we cannot personalize engagement when the audience is so low.